When should I run this checklist?

In the final week before launch, and again the morning you go live. Most launch-day problems — forms that don't send, pages Google can't find, a phone number nobody can tap — are on this list and take minutes to fix before launch, and days of lost business to notice after.

Do I need every box checked to launch?

Aim for all of them, but don't let the last one or two block a launch forever. The non-negotiables are HTTPS, working forms, tap-to-call, and unique titles — the rest can land in the first week live. A site that ships at 16 of 18 beats a perfect site that never ships.

What if my current site fails most of these?

That's worth knowing on its own. Run the redesign scorecard next — it scores whether the site needs a refresh or a rebuild, and shows what each path fixes.

Website Launch Checklist — 18 Checks Before Going Live

Content & design

Every page has a clear next stepA visible call, quote, or booking action — not just information.Phone number is tap-to-call on mobileWrapped in a tel: link, so a phone visitor calls in one tap.No placeholder text or stock-photo filler leftSearch the site for “lorem” and empty sections before anyone else finds them.Reads well on a real phoneNot just “responsive” in a resized window — checked on an actual device.

SEO basics

Every page has a unique title under 60 charactersPreview how they render with the SERP preview tool.Every page has a meta description150 characters or so, written for the person deciding whether to click.Exactly one H1 per pageThe page's subject once, then H2s for sections.Images have alt textRun your pages through the alt text checker.sitemap.xml submitted in Google Search ConsoleSo Google finds every page without guessing.Old URLs 301-redirect to their new homesRedesign or domain change? Map them with the redirect generator.

Local presence

Google Business Profile claimed and completeHours, categories, photos, service area — the profile most local customers see first.Name, address & phone identical everywhereSite, Google, Facebook, directories — one exact spelling.LocalBusiness schema on the siteGenerate it with the schema generator.

Technical & legal

HTTPS everywhere, no mixed-content warningsThe padlock shows on every page, not just the homepage.Custom 404 page that sends people homeA dead end with no way back loses the visit.Favicon and social share image in placeMake both with the favicon generator and Open Graph generator.Every form tested end to endSubmit each one and confirm the message actually arrives in your inbox.Analytics installed and receiving dataSo you can tell what's working from day one.

Launch readiness

0of 18 checks

Work through the list —
progress saves as you go.

Your progress is saved in this browser, so you can come back to the list any time.

Rather have us launch it? ↗

Progress is stored only in your own browser (localStorage) — nothing is sent to us. The checks reflect how Stonekept prepares its own launches; every site is different.

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Eighteen checks before
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Eighteen checks beforeyou go live.

While you’re here

Website Cost Calculator

WordPress vs Custom Cost

Website ROI Calculator

Let's turn this intoa real plan.

Eighteen checks before
you go live.

Let's turn this into
a real plan.